Risk News

Crisis Communications 2012: Social Media & Notification Systems

"Continuity Insights’ first in-depth survey for 2012 looks at the growing use of social media as a crisis communication tool. Respondents from over 250 organizations were asked to provide data about their organization’s social media accounts and usage, which was then used to indicate the reach and target audience — key factors when using social media in a crisis."

Annie's take:

The results of this survey are disappointing but not surprising. There is still significant resistance to the use of social media tools around emergency management. For one of the most interesting blogs by those actively using the tools see a site used by roughtly 1700 emergency managers, to be found at http://idisaster.wordpress.com/.